Intertexuality

Many music videos take their inspiration from cult movies. Intertexuality (to be inside another text) ironically 'cult status' is usually awarded to a movie due to the fact that it is post modern. 
There are three types of intertexuality:
1)Homage-Imitation is the highest form of flattery.
2)Pastiche- Using the imagery of one text to make a comment about another.
3)Parody- Taking the mickey.

                            

Madonna's Material Girl(1985) was a parody of Marilyn Monroe's music video scene in the film 'Gentlemen prefer blondes'(1953).The intertexuality reference here isn't of Monroe but of a archetype of, blonde haired, Hollywood women using their looks to get what they want. The clear reference of Marilyn's ''Diamonds are forever'' is shown in Madonna's music video. This is done through the mise-en-scene of the way she has been dressed

 and the setting of the scene. The video also amplifies the archetype of Hollywood women by men surrounding her and doing what wants them to.

                                

Robert Palmer's 'Addicted to love'(1986) had been parodied a lot by the use of female mannequin style. This style was then copied by Shania Twain for 'Man I feel like a women'(1999).

Television can be another example of an intertexual reference. For example, the music video 'Sabotage' by an American Hip-hop group of Beastie Boys directed by Spike Jonze in 1994 consists of intrertexuality reference through homage and parody of 70's television crime series such as 'Starsky and Hutch' and 'Hawaii five-0'; the opening of the music video connotes 70's style police series.