This music video in a slight way does follow Goodwin's theory of music video. In the video the genre of Pop is shown clearly as it is depicted though the dance routine. Majority of the music video is of dance moves which creates the feel of the dance vibe in Pop. The connection between the lyrics and visuals is quite good in the way that the song is about not being able to understand Lady Gaga and you don't know what she will do next. This is shown through the visuals as you can't judge or guess on what her next move will be in the video. For example when she says "can't read my poker face" she is laying behind a man who has dark lighting while she has light lighting. This implies that she is hiding lots of things or something by acting innocent and bright like a star.
The tone and beat of the music works well with the visuals as the dance moves go in sync with the beat. The seductive notions in music are portrayed in the video. For example by the clothing she is wearing which is a dress full of mirrors that stands out in video. The style of her clothes throughout this music video fits well with the Pop genre as its funky and stands out.
Throughout the video there is a range of close-up to Lady Gaga showing her emotions or her singing. In many scenes she is the main focus even when there are other people surrounding her the camera focuses on her while she sings. This gives me an idea of that Lady Gaga is the centre of attention and that this song is about her and focused only on her; she is important.
She shows different ways in referencing to the word 'poker' by making a circle out of her hand and looking through it or by wearing mirrored masks and outfits.
Her body, throughout the video, is being portrayed voyeurestically by making sexual and seductive movements to attract males as well as females to watch and listen to her Poker Face video. For example when she is in a room sitting with people she does sexual references when dancing. From doing this she attracts her young teen girls to listen to her song as well as the men to watch the video. Her tight fitted clothes also contribute to her seductive look.
There are a few intertexuality references used in her music video. To start off with she advertises BWIN which is a poker company; this interlinks with her title 'Poker Face'. There is also a part in the song in which she uses Beats headphones by Dre this relates to her as the headphones are to do with music. By doing these intertextual references she is advertising to people and encouraging them to buy them as she plays or uses them.
I decided to do an analysis on Lady Gaga's music video "Poker Face" as i feel that it will be useful to me when thinking about creating my music video as i want to go into the genre of Pop which is the one she is in. As Lady Gaga is from a Pop genre i feel that researching into her music video and style will be useful and also because i am interested in the idea of a female Pop. This music video of hers does follow the theory of Goodwin however not to the extent but there are elements that follow each point.
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