Changing Artists

Looking through the photos that we took in our first test shoot, we didn't really get the vibe of pop genre and got more of an indie due to the artist mainly. So from here my group and i had a discussion and we decided to replace Megan with Poppy who is in year 12. We decided that we wanted to change the artist as we felt that we wanted to amplify the pop genre clearly. Highlighting the major element of the artist being conventional pop. Megan, we felt, didn't really suit the image that is trying to be expressed through the artist. I think Poppy will suit this role really well as she has an interest in subjects like media and photography so she will be dedicated into acting and being photogenic as well as the way she dresses and looks expresses our artist. She has that stereotypical pop artist look that we want which is simply why she's perfect for it.

Here are a few photos of Poppy which i got off her instagram.

Typography of Artist Name

13/10/14

To add on to our moodboard we all decided to select a font type for our artists name. We all went onto Dafont.com and started to research some font styles we could consider using. 

                             

We selected the best fonts, in which we found that went with our artist profile and pop genre well, and downloaded them onto one desktop. We then created a questionnaire on which font they preferred. The questionnaire was handed out to around 15 people between the ages of 16 and 25; this related roughly to our target audience. The results being recorded in a tally chart was really useful as it made it easier for us to see which font style had the most marks.

The feedback we got from the font selection, from mostly everyone, that the fonts were not suitable to our pop genre or the artist. People felt that the spelling of the name Izabel Beau with a 'z' did not work quite well with the whole pop genre so we all then decided to change the spelling to 'Isabel Beau'. Sinead suggested to us into looking at 'handwriting' fonts rather than 'Valentine' as valentine looks a bit childish due to the love hearts.

                                                       

We then decided to research and select fonts from the 'Handwritten' section of which we felt worked well. I think choosing the hand written style fonts looked much better than the previous fonts we selected as these gave more of a personal touch due to the name written in a style of an autograph. The hand written fonts attract the audience by connecting to them and making the album personal. This links in well with our theme of the album/digipak being based around the artists life and what she has been through.  Another questionnaire was then created replacing the original one.

                         

                  

People felt these choices were more broad and suitable to our genre and artist. The results expressed to us that many people felt the first font type worked well. I think the first font works really well with our artist and pop genre as it reminds me of the way Taylor Swifts spells her name and she is one of the artists which inspires Isabel Beau. I did not like the second font style too much as it reminds me of the film 'The Fault in our Stars' which is not really related to our genre or style of music.

Moodboard

06/10/14
Today in our group we all individually researched images that we can all put together and in-cooperate in our mood-board; a mood-board is a visual presentation of a brainstorm. I think they're useful as you get a visual vague idea of what your artist will look like or what the music video will be like. We collected images that described our artist and went with our music video.
                       

We then began constructing a mood board by cutting and placing our images on a A2 black sugar paper. Our artist being a female solo pop singer of a alternative pop genre will illustrate the idea of fashion, colours and beauty in our mood-board. As our song and music video is to do with the concept of dance we in cooperated a lot of ballet photos. We included hair and make-up photos so that we express the high fashion female pop artist. There is a floral background, in our mood board, to illustrate that our digipak or accessories on the artist will consist of floral elements. The floral background that we presented is the same images that a group last year used in the pop genre moodpboard. This therefore suggests to me that the pop genre of having floral is consistent. Showing shots of a ballet theatre is the setting we may consist or will try to in our music video.

Final Artist Profile

               

This track list that we came up with are all a mix and match of tracks from existing artists. The sample lyrics book that we will create will be from these tracks that already exist.

The album name 'Uncovered' came to our minds as it amplifies the message of this album being all about the artists life and the reality of her; that not many people know about. I think this name works really well as it appeals to the audience, especially her fans, of them feeling the need to consume the album due to it being based around the reality of her that no one really knows about. The title leaves a mysterious feeling towards the audience on what the album will be like and what the artist has been through as it is personal.

We chose the name 'Izabel Beau' for our pop artist as we felt that it worked well suiting the type of person she is; singer, dancer, plays piano and down to earth. It is also very unique from all the other alternative pop artists which makes her stand out to the audience. Izabel Beau is a very elegant soft name which describes the artist well and portrays to the audience the type of artist she is.

Artist profile 1

03/10/14
Name: Izabel Beau
Age:19
Music genre: Pop
Influence: Pixie Lott, Ellie Goulding, Taylor Swift
Style: Modern fashion
Physical appearance: Girly, sweet looking
Album title: -------
Track listing:------
Sample lyrics:-----
Artwork:-----------

Brief Biography:

Our pop artist is from London. She has a strong passion and interest in music which inspired her in becoming a pop singer. Her talents and interests are of singing and dancing as well as playing instruments like piano. Her family background is that she is lives with her mum and two sisters. Her relationship status is that she is currently single but was in a long-term relationship with someone but he cheated on her. Her school life is that she is completed all her education and is a very cleaver talented girl. Through her school life she use to get bullied for being different from everyone as she liked to be on her won creating song lyrics. This album, that we will create, will all be about her emotions and feeling of what she has been through; being bullied at school along with being betrayed by her dad and love.

Audience Profile

03/10/14
                       

This is the audience profile presentation my group and I created for the pitch we have to do next week. We discussed the target audience and the artists in which our artist has been inspired by. We decided that we wanted our artists target audience to be teenage girls as our artist herself is a teenager which reflects on the idea of her audience being able to relate to her and her songs.To go with our presentation we also created a hand out for everyone to look at and read when we are doing our presentation.

This is a brief audience profile which we created as a handout for people to look at while we go through our pitch. This is so that our classmates can refer to what we are talking about and keep them engaged.

As music videos are a way of marketing an artists and their single it is important to have a target audience and audience profile. This is so that we know what type of people we are trying to appeal our artist to. Originally we planned our target audience to be between 15-25 however we felt that starting from fifteen limited our audience.