This music video demonstrates the genre of Pop very well due to the whole teenage feel that is shown ;the narrative being about a teenage party. The beat of the song from the beginning straight away gives you the implication that this is a Pop song. The style in which the video is filmed contributes to the genre; bright, colourful and starts off like a chick flick movie.
The relationship between the lyrics and visuals, in this music video, is very strong as whatever she says in her lyrics reflects on the visuals. For example towards the beginning of the song she says "there's a stranger in my bed" here it shows someone laying in bed next to her. As this line gets sung the camera moves to the side slightly showing the "stranger" in her bed. This helps in amplifying the lyrics so that the audience have a clear understanding on what the narrative is about and what she is saying.
The relationship between the lyrics and visuals get stronger as she sings and shows whatever she is singing in her narrative. She starts then singing about a party on friday and the video shows parts of the party, people dancing and singing while she sings about it. She then starts talking about her pictures being exposed online and at this point the camera cuts to her laptop showing the photos being online.
When the music video starts viewing the party and Katy starts singing. Here the audience, being young teenagers, can relate to the song as well as the video as this is what most teenage girls go through at a party.
The relationship between the music and the visuals is quite strong, i think, because the beat of the music flows in sync well with the visuals. This is as the start of the video the beat is quite low pitch but as the party gets started the song gets started the beat plays loudly and more with force. The songs quite fast pace and quick which goes well with the video as the cuts for each shot are pretty quick too. As the song gets to the chorus the beat gets higher along with the shots being short takes. As the song gets to the verse the beat goes slightly down along with the shots being slightly longer. The music video shows the professional typical pop style well by the music and visuals working along with each other.
The style and iconography really does reflect the whole idea of a Pop genre. Throughout this music video there are a lot of block bright colours used, commonly yellow and pick, to appeal to the young teen girls. Pink and yellow are the two main type of colours that connotate Pop and give the idea of parties being fun and give the retro feel as this music video is based around the late 80's. The Pop feel is also created at the parts where everyone is shown dancing at the parties.
There are quite a few close-up shots shown of Katy when she is singing the lyrics or when she is showing her emotions. For example showing her happiness and freedom out of her comfort zone as she starts dancing at the party and smiling. In some of her shots she expresses her self in a flamboyant way to attract males to watch her videos.
I feel that this music video, in a way, can be seen as voyeurism because the video shows the whole night of the party and the day after. This allows her fans to experience the party she went to with her as well as her feeling the next day.
The intertexuality of this music video is that it is like a chick flick film and similar to Mean Girls. The idea of having a house party and turning a nobody into a somebody is just like the concept of Mean Girls. Also the cinematography of filming Katy walking down the stairs reflects exactly to how Lindsey Lohan did when ready for the party at Mean Girls.
The music video also starred two Glee stars. Glee is a show that many teenagers watch and this is why the stars were part of this music video so that Glee fans are attracted to watch and listen to this music video.
Debbie Gibson starred as Katy's mother. She is a successful musician and actress who was successful around the 80's and 90's. By starring Gibson it makes the music video authentic and attractive to old Debbie Gibson fans to watch and listen.
The representation of the popular teens and nerdy teens were clearly seen. The representation of the jock character in this video is shown in a stereotypical way of being a show-off and cool as his wearing his baseball jacket and lifts up his shirt to show the girls his six pack. He is represented as a typical jock as when katy is geeky he ignores her and goes after the pretty hot girls but then when she gets a makeover he starts talking to her. However the jock character then gets represented in an atypical way as the nerdy guy punches him; usually the jock type guys are suppose to be the strong ones.
The nerd character carried out by Katy is typical as her appearance is of a typical geek; having braces and glasses with neat clothes. She also plays suduko at the start implying she is a nerd. She then gets a makeover like a typical chick flick film.
Overall i feel that Goodwins theory of music video has been followed perfectly in this music video as it has covered most of the points he stated. I decided to research into this music video because the genre i am thinking of going into is Pop and I'm looking into creating an artist that does songs around Pop/Indie genre. I chose to look at Katy Perry as i like her unique style she has of quirkiness and fun style Pop artist.
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