Andrew Goodwins

08/09/14 
Andrew Goodwin's Music Video Analysis

Andrew Goodwin wrote a book 'Dancing in the Distraction Factory' (Routledge 1992) in which consisted of the rules, codes and conventions which should be included in music videos.


1-Music videos demonstrate genre characteristics.(e.g stage performance in rock video, dance routine in pop etc)

2-There is a relationship between lyrics and visuals.

3-There is a relationship between music and visuals.

4-The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across (illustrates, amplifies and contradicts).

5-There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body).

6-There is often intertextual reference (to films, tv programmes, other music videos etc).