Through researching and analysing many pop based music, I found quite a few conventions and characteristics that consisted in most of the songs. The artists(Pixie Lott, Ellie Goulding and Taylor Swift) in which we are mostly referencing to inspire our artist due their style portraying elegance and innocence. These artists are also fairly young which relates to our artist being nineteen which therefore mean that the target audience and style of songs will be like these artists.
The element of performance is important in pop music, whether it is dance routines being spontaneous or choreographed. The focus on pop music videos is of the artist dancing or the performance being shown in the background.
I have also noticed that the music videos in pop genre consist of fast editing and cuts due to the pace being fast. The style and fashion of the artist being portrayed is also important due to it reflecting to the audience the type of person they are. If the artist is portraying the current trends and colourful high fashionable clothes they are more likely to attract their target audience.
I find that in many music videos, the pop genre focus more on visuals than narrative therefore meaning that we are contradicting the conventions of pop as our music video is entirely based on a narrative as well as visuals. The visuals in many pop genre music videos being entirely based on colours and fashion is to attract the young female and be purely to appeal to them.
The characteristics in which me must include or consider including are Goodwin's theory of music videos. Having constant close-ups of the artists so that the artist is being advertised well will be the main point, referencing the notion of looking and having a good relationship between the lyrics and/or music and visuals.
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